Marketing Management: Assignment

Hey:

These are the questions that Prof. Shiju gave us in class for the marketing assignment. He wants it in by the end of the week, latest. No specific due date assigned.

Q1.  Explain the concept of PLC and strategies business firms adopt at each stage of the cycle.
Q2.  Explain various objectives of pricing and the ways in which firms respond to price changes.
Q3.  Explain the concept of branding, packaging ad labeling. Mention the stages in product development.
Q4.  Discuss in detail the five steps involved in managing the sales force.
Q5.  What decisions do companies face in managing their channels?

Thanks to Ashwin for getting this done.

Semester III - Marketing Management - Marketing Philosophy

Prof. Shiju's Presentation:



In case the embed doesn't work on your computer, here's the link: http://docs.google.com/Presentation?id=dgs9f37g_53cfrgb9c6

Semester III : Marketing Management Portions

Marketing Management

Introduction to Marketing Management

Customer Satisfaction, Value and Retention

Marketing Information System

Market Segmentation