Tuesday, September 23, 2008

Marketing Management: Assignment


These are the questions that Prof. Shiju gave us in class for the marketing assignment. He wants it in by the end of the week, latest. No specific due date assigned.

Q1.  Explain the concept of PLC and strategies business firms adopt at each stage of the cycle.
Q2.  Explain various objectives of pricing and the ways in which firms respond to price changes.
Q3.  Explain the concept of branding, packaging ad labeling. Mention the stages in product development.
Q4.  Discuss in detail the five steps involved in managing the sales force.
Q5.  What decisions do companies face in managing their channels?

Thanks to Ashwin for getting this done.

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